Optometrist Parramatta is an independent small business who required a new and more modern website to replace their existing Wix site. 

The new website was built from scratch on WordPress, with a focus on clarity of design. 

This also included the creation of a new online store and associated data entry. As contact lenses are highly customised, and may be bought in pairs or for each eye, this presented numerous challenges in presenting the product data to the customer and in a way that is easily interpreted by staff fulfilling the orders. 

WooCommerce forms the base of the store, with modifications to offer multiple product purchases on a single product page, offer easy re-ordering, highlight free shipping over the appropriate spend and overall increase conversions.